---
title: M&S Goodmove
description: M&S Goodmove built a programmatic DOOH media first using first-party in-store data and dynamic creative.
---

[VIOOH Blog ](https://blog.viooh.com)

# [M&S Goodmove](https://blog.viooh.com/case-study/msgoodmove)

 Written by [Emma Motha](https://blog.viooh.com/author/emma-motha) | Jun 11, 2023 8:40:53 AM

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[View full post](https://blog.viooh.com/case-study/msgoodmove)

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