--- title: How to Buy Programmatic OOH description: Ever wondered how a programmatic ecosystem works? Check out our latest animation and discover how to trade programmatically on our supply-side platform. image: https://blog.viooh.com/hubfs/Screenshot%202021-11-04%20at%2014.01.58.png --- [Skip to content](https://blog.viooh.com/how-to-buy-programmatic-ooh#main-content) - Buyers - [Media Buyers](https://www.viooh.com/buyers) - [Discover our inventory](https://www.viooh.com/viooh-discover-our-inventory) - Owners - [Media Owners](https://www.viooh.com/media-owners) - [Product Solutions](https://www.viooh.com/product-solutions) - Resources - [Insights Hub](https://blog.viooh.com/insights-hub) - [Inventory Gallery](https://www.viooh.com/image-inventory) - [News centre](https://www.viooh.com/viooh-news) - [Blog](https://blog.viooh.com) - [Research](https://www.viooh.com/sotn) - [Case studies](https://www.viooh.com/case-study) - About - [About us](https://www.viooh.com/about) - [Careers](https://www.viooh.com/careers) - [VIOOH prDOOH Carbon Impact](https://www.viooh.com/pr-dooh-carbon-impact) - [Contact us](https://www.viooh.com/contact) - [Careers](https://www.viooh.com/careers) [![CONTACT US](https://no-cache.hubspot.com/cta/default/6598480/6ad11677-502d-4a48-8540-26272ed3516e.png)](https://cta-redirect.hubspot.com/cta/redirect/6598480/6ad11677-502d-4a48-8540-26272ed3516e) - Buyers - [Media Buyers](https://www.viooh.com/buyers) - [Discover our inventory](https://www.viooh.com/viooh-discover-our-inventory) - Owners - [Media Owners](https://www.viooh.com/media-owners) - [Product Solutions](https://www.viooh.com/product-solutions) - Resources - [Insights Hub](https://blog.viooh.com/insights-hub) - [Inventory Gallery](https://www.viooh.com/image-inventory) - [News centre](https://www.viooh.com/viooh-news) - [Blog](https://blog.viooh.com) - [Research](https://www.viooh.com/sotn) - [Case studies](https://www.viooh.com/case-study) - About - [About us](https://www.viooh.com/about) - [Careers](https://www.viooh.com/careers) - [VIOOH prDOOH Carbon Impact](https://www.viooh.com/pr-dooh-carbon-impact) - [Contact us](https://www.viooh.com/contact) - [Careers](https://www.viooh.com/careers) ![](https://blog.viooh.com/hubfs/Screenshot%202021-11-04%20at%2014.01.58.png) 1 minute read | November 4, 2021 ## How to Buy Programmatic OOH Written By: [Diu Hoang](https://blog.viooh.com/author/diu-hoang)   Ever wondered what programmatic out-of-home really is and how do media owners buy programmatically on our platform? It’s a flexible, data rich method to get the most out of the inventory and gives the buy-side scope to make their own decisions outside of fixed rate packages.  From Deal ID's to Bid Requests we've made it simple to understand how buying and selling out-of-home media works programmatically.  Check out the video below!   ## Other posts you might be interested in [View All Posts](https://blog.viooh.com) [ News ** 4 min read | July 20, 2026 ## JCDecaux connects 100% of its DOOH inventory to programmatic in nine Latin American markets Read More ](https://blog.viooh.com/jcdecaux-connects-100-of-its-dooh-inventory-to-programmatic-in-nine-latin-american-markets?hsLang=en) [ Case study ## Xiaohongshu Read More ](https://blog.viooh.com/case-study/xiaohongshu?hsLang=en) [ News ** 2 min read | July 16, 2026 ## VIOOH expands programmatic DOOH access in Mexico with Grupo IMU partnership Read More ](https://blog.viooh.com/viooh-expands-programmatic-dooh-access-in-mexico-with-grupo-imu-partnership?hsLang=en) ## Sign up to receive our newsletter Stay in the loop and find out what's happening in the world of digital OOH. [ logo ](https://blog.viooh.com/?hsLang=en) 55 Baker Street London W1U 7EU - [hello@viooh.com ](mailto:hello@viooh.com) ###### Quick Links - [Owners](https://www.viooh.com/owners) - [Buyers](https://www.viooh.com/buyers-old) - [Resources](https://www.viooh.com/resources) - [News Centre](https://www.viooh.com/viooh-news) - [About](https://www.viooh.com/about) - [Careers](https://www.viooh.com/careers-2022) ###### Statements and Policies - [Modern Slavery](https://www.viooh.com/modern-slavery) - [Tax Strategy](https://www.viooh.com/tax-strategy) - [Supplier Code of Conduct](https://www.viooh.com/supplier-code-of-conduct) - [Cookies Policy](https://www.viooh.com/cookies-page) - [Privacy Policy](https://www.viooh.com/privacy-policy) - [Code of Conduct for Out of Home Display](https://www.viooh.com/code-of-conduct-for-out-of-home-display) - Contact us - Client portal - [youtube_link ](https://www.youtube.com/channel/UChy15m7JqL-OPIhsT5j96tQ) - [linkedin_link ](https://www.linkedin.com/company/viooh/) [ logo ](https://blog.viooh.com/?hsLang=en) - [Owners](https://www.viooh.com/owners) - [Buyers](https://www.viooh.com/buyers-old) - [Resources](https://www.viooh.com/resources) - [News Centre](https://www.viooh.com/viooh-news) - [About](https://www.viooh.com/about) - [Careers](https://www.viooh.com/careers-2022) - [youtube_link ](https://www.youtube.com/channel/UChy15m7JqL-OPIhsT5j96tQ) - [linkedin_link ](https://www.linkedin.com/company/viooh/) - [phone_number ](tel:) - [email_id ](mailto:hello@viooh.com) - Contact us - Client portal This website and its content is copyright © of VIOOH 2025. All rights reserved. - [Modern Slavery](https://www.viooh.com/modern-slavery) - [Tax Strategy](https://www.viooh.com/tax-strategy) - [Supplier Code of Conduct](https://www.viooh.com/supplier-code-of-conduct) - [Cookies Policy](https://www.viooh.com/cookies-page) - [Privacy Policy](https://www.viooh.com/privacy-policy) - [Code of Conduct for Out of Home Display](https://www.viooh.com/code-of-conduct-for-out-of-home-display) - [Privacy Policy](https://blog.viooh.com/how-to-buy-programmatic-ooh#) - [Sitemap](https://blog.viooh.com/how-to-buy-programmatic-ooh#) - [Contact Us](https://blog.viooh.com/how-to-buy-programmatic-ooh#) - [youtube_link ](https://www.youtube.com/channel/UChy15m7JqL-OPIhsT5j96tQ) - [linkedin_link ](https://www.linkedin.com/company/viooh/) © 2026 Viooh ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Diu Hoang", "url" : "https://blog.viooh.com/author/diu-hoang" }, "dateModified" : "2023-03-09T13:46:45.302Z", "datePublished" : "2021-11-04T15:02:00.000Z", "headline" : "How to Buy Programmatic OOH", "image" : [ "https://blog.viooh.com/hubfs/Screenshot%202021-11-04%20at%2014.01.58.png" ], "mainEntityOfPage" : { "@id" : "https://blog.viooh.com/how-to-buy-programmatic-ooh", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.viooh.com/hubfs/VIOOH_Logo_web-2.png" }, "name" : "VIOOH" } } ```