VIOOH's Impression Multiplier helps buyers understand the real reach of very screen. In a one to many channel like DIOOH, this total calculates the number of impressions per play in a specific location and time slot. It beings DOOH measurement closer to other digital standards.
What you’ll learn:
- How the multiplier improves visibility on paid and earned impressions
- Why DSPs can choose to trade by impressions or by plays
- How the multiplier supports CPM based buying with accurate reach data
- What this means for transparency, forecasting and reporting
Get the guide and take control of your DOOH media measurement.
