Introducing Impression Multiplier for Smarter DOOH Trading

VIOOH's Impression Multiplier helps buyers understand the real reach of very screen. In a one to many channel like DIOOH, this total calculates the number of impressions per play in a specific location and time slot. It beings DOOH measurement closer to other digital standards.

What you’ll learn:

• How the multiplier improves visibility on paid and earned impressions
• Why DSPs can choose to trade by impressions or by plays
• How the multiplier supports CPM based buying with accurate reach data
• What this means for transparency, forecasting and reporting

Get the guide and take control of your DOOH media measurement.