---
title: Introducing Impression Multiplier for Smarter DOOH Trading
description: Learn how VIOOH's Impression Multiplier brings DOOH measurement closer to digital standards, improving transparency, forecasting and CPM-based trading.
---

[Guide ](https://blog.viooh.com/insights-hub/guide)

# [Introducing Impression Multiplier for Smarter DOOH Trading](https://blog.viooh.com/insights-hub/guide/introducing-impression-multiplier-for-smarter-dooh-trading)

 Written by [sample author](https://blog.viooh.com/insights-hub/guide/author/sample-author) | Sep 18, 2025 8:25:45 AM

VIOOH's Impression Multiplier helps buyers understand the real reach of very screen. In a one to many channel like DIOOH, this total calculates the number of impressions per play in a specific location and time slot. It beings DOOH measurement closer to other digital standards.

**What you’ll learn:**

- How the multiplier improves visibility on paid and earned impressions
- Why DSPs can choose to trade by impressions or by plays
- How the multiplier supports CPM based buying with accurate reach data
- What this means for transparency, forecasting and reporting

Get the guide and take control of your DOOH media measurement.

[View full post](https://blog.viooh.com/insights-hub/guide/introducing-impression-multiplier-for-smarter-dooh-trading)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "sample author"
  },
  "dateModified" : "2026-07-10T10:01:33.911Z",
  "datePublished" : "2025-09-18T08:25:45Z",
  "headline" : "Introducing Impression Multiplier for Smarter DOOH Trading",
  "image" : {
    "@type" : "ImageObject",
    "height" : 570,
    "url" : "https://6598480.fs1.hubspotusercontent-na1.net/hubfs/6598480/Impression%20Multiplier_Guide_842x570.png",
    "width" : 842
  },
  "mainEntityOfPage" : "https://blog.viooh.com/insights-hub/guide/introducing-impression-multiplier-for-smarter-dooh-trading",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Guide"
  }
}
```