5 Myths About Programmatic DOOH – Busted

Is programmatic DOOH only good for branding? Too complex? Just for big brands? Think again.

In this myth-busting guide, Campaign and VIOOH take on the five most common myths surrounding programmatic digital out-of-home advertising, backed by real world results, media agencies insights, and campaign data.

Discover how programmatic DOOH:

• Delivers measurable ROI and performance outcomes
• Works across the full marketing funnel—not just for awareness
• Fits seamlessly into multichannel campaigns
• Offers flexibility, accessibility, and cost-efficiency for all business sizes
• Can be activated with lower spend and 100% viewable inventory

Unlock the facts, sharpen your strategy, and start planning smarter campaigns.