How Programmatic DOOH Delivers Incremental Value Across Online and Offline Channels
In this the whitepaper from VIOOH and Yahoo, discover how programmatic digital out-of-home (pDOOH) boosts campaign performance across the funnel.
Get real insights and results from brands like Jones Lang LaSalle, Schroders, Danone Aptamil, and Tourism Tasmania.
You’ll learn how pDOOH:
- Adds incremental ROI to digital media mix
- Increases in-store sales and brand awareness
- Drives up to 80% mobile click-through rates
- Works effectively with video, display, and native
- Delivers results for brands of all sizes
Whether your goal is engagement or footfall, this guide shows how to make pDOOH work for you.
