Using pDOOH to deliver Incremental Value Offline & Online Channels

How Programmatic DOOH Delivers Incremental Value Across Online and Offline Channels

In this the whitepaper from VIOOH and Yahoo, discover how programmatic digital out-of-home (pDOOH) boosts campaign performance across the funnel.

Get real insights and results from brands like Jones Lang LaSalle, Schroders, Danone Aptamil, and Tourism Tasmania.

You’ll learn how pDOOH:

• Adds incremental ROI to digital media mix
• Increases in-store sales and brand awareness
• Drives up to 80% mobile click-through rates
• Works effectively with video, display, and native
• Delivers results for brands of all sizes

Whether your goal is engagement or footfall, this guide shows how to make pDOOH work for you.