As sustainability becomes a core brand priority , advertisers are turning to media channels with lower carbon footprints. This report reveals how programmatic DOOH via VIOOH emits less than 0.35g CO2e per ad impression, significantly outperforming digital benchmarks.
What you’ll learn:
- How pDOOH compares to display and video in carbon efficiency
- Why broadcast media like DOOH reduces emissions at scale
- How Cedara and VIOOH measure and report emissions using the GMSF standard
- Why low-emission media matters to 81% of consumers today
Download the carbon impact report and make smarter, greener media decisions.
