---
title: VIOOH pDOOH Carbon Impact
description: New data reveals VIOOH's programmatic DOOH emits over 10x less carbon than programmatic video. Download the report to make smarter, greener media decisions.
---

[Thought Leadership ](https://blog.viooh.com/insights-hub/thought-leadership)

# [VIOOH pDOOH Carbon Impact](https://blog.viooh.com/insights-hub/thought-leadership/viooh-pdooh-carbon-impact)

 Written by [sample author](https://blog.viooh.com/insights-hub/thought-leadership/author/sample-author) | Sep 18, 2025 8:26:08 AM

As sustainability becomes a core brand priority , advertisers are turning to media channels with lower carbon footprints. This report reveals how programmatic DOOH via VIOOH emits less than 0.35g CO2e per ad impression, significantly outperforming digital benchmarks. 

**What you’ll learn:**

- How pDOOH compares to display and video in carbon efficiency
- Why broadcast media like DOOH reduces emissions at scale
- How Cedara and VIOOH measure and report emissions using the GMSF standard
- Why low-emission media matters to 81% of consumers today

Download the carbon impact report and make smarter, greener media decisions.

[View full post](https://blog.viooh.com/insights-hub/thought-leadership/viooh-pdooh-carbon-impact)

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