ECN x VIOOH Business Traveller Research

Have you thought about targeting high-value business professionals where they make decisions?

Our VIOOH x Executive Channel Network (ECN) Business Travellers Report, a survey of 600 professionals across the UK, France, and Germany, proves that programmatic DOOH in the office environment is a strategic channel you can’t afford to miss.

Here's why you should take notice:
- In the UK, a staggering 77% of C-suite executives expect to increase business travel in the next 12 months.
- In France, 65% of professionals across all three markets book travel from the office, highlighting the workplace as a crucial conversion point for advertisers.
- In Germany, 49% of professionals take three or more trips monthly, reflecting a highly travel-intensive and active market.

Hear from the experts on how to leverage this opportunity:
"Programmatic DOOH can come in to truly drive influence... you can deliver targeted, data-driven, flexible campaigns right at the heart of decision-making moments." - Jem Djemal, Director of Global Business Development, VIOOH

"The C-suite are back, and they're visible. Our research shows they trust what they see on our screens." - Charlie Haigh-Monk, UK Sales Director, ECN

"What stood out from the report is how French professionals are making high-consideration decisions like travel and accommodation within the office environment." - Florent Natkin, Programmatic Account Manager, ECN

"It means you can build continuity and recall across a national audience by starting in the office and extending through their journey." - Franziska Pace, Head of Programmatic - Germany and International, ECN

Ready to get in front of this valuable audience? Watch the full video to learn more...

Download the full report here