JCDecaux Middle East Inventory Spotlight
Pioneering DOOH excellence across the Middle East, JCDecaux Middle East connects brands with premium audiences through an expansive network of digital screens strategically placed in major airports, bustling business districts, and iconic urban landmarks throughout the GCC region, delivering exceptional reach and engagement opportunities.
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Join Gavin Wilson (Global Chief Commercial Officer, VIOOH) and Jeff Gunderman (Founder, DOOH Academy) to explore the rising demand for premium programmatic DOOH in the US market. Discover how accessing premium inventory at scale is enabling smarter, more effective campaigns.
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Programmatic Perspectives: JCDecaux UK
Our host, Sophie Taylor, speaks with Mark Halliday, Director of Programmatic at JCDecaux UK. They discuss recent developments in the company, with JCDecaux UK doubling the number of digital roadside screens in London, what JCDecaux UK does particularly well with pDOOH and various successful campaigns that highlight the power of programmatic.
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Programmatic Perspectives: London Lites
In this episode we speak with Mike English, Commercial Director, London Lites. Mike shares London Lites' excitement about programmatic opportunities with VIOOH, the popularity of their various London screen locations, the specific programmatic benefits they are eager to try, and how they are preparing for the future evolution of pDOOH in the UK.
