At Cannes we sat down with Mehdi Aroussi, Senior Director of Global Partnerships at Azerion, for a quick fire, 1 minute chat to ask them one big question:
"What is your boldest prediction for pDOOH over the next 12 months?" 💬
With the programmatic DOOH landscape evolving faster than ever, driven by smarter targeting, omnichannel integration, and real-time flexibility, his answer gives a great glimpse into where the industry is heading.
Keen to learn more about what the future holds? Watch the full video below! 👇
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