For our first episode, we traveled to Madrid to catch up with our partners at Taptap!
Emily Bearn (Senior DSP Partnerships Manager at VIOOH) joins Javier Sanchez (Programmatic Supply Manager at Taptap) to dive into:
Omnichannel impact: What pDOOH truly brings to a cross-channel strategy.
The Spanish landscape: A deep dive into the unique media ecosystem in Spain.
Emerged vs. emerging: How the DOOH landscape shifts across different global markets.
Audience-first buying: Why the shift to curated audiences is the ultimate game-changer for advertisers.
Success stories: A look at a favourite client campaign that proves the real-world power of programmatic.
Ready to see how location intelligence and pDOOH are redefining the media landscape?
