Programmatic Perspectives: Arla Foods

This new partnership connects brands with consumers in their daily lives across grocery stores, gyms, malls, offices, dining venues, and recreational spaces. With 55,000+ premium digital screens delivering over 12.47 billion monthly impressions, this partnership offers an unparalleled reach to high-value audiences nationwide.

In this episode we are joined by Charlie Haigh-Monk, UK Sales Director for ECN, in conversation with Sophie Taylor. Charlie talks about the VIOOH Select product and how ECN is excited to be involved, as it allows them to combine media owners and screens into one simple buy. He also discusses what the UK does well in programmatic DOOH, how the role of programmatic is evolving, and how ECN is preparing for the future.

In this episode we hear from Alycia Diggle, Programmatic Account Director at Zoom Media UK chatting to Sophie Taylor. Alycia discusses which screens across the UK are the most popular, specific programmatic benefits that will land well with their audience and she gives us a sneak peek into new gym chains onboarding with Zoom Media UK.