Dom Kozak, Director of Programmatic at JCDecaux Middle East, joins Helen Miall to talk about game-changing innovations in digital out-of-home advertising, the hottest screens and premium locations driving results across the region, why the Middle East is becoming the go-to market for pDOOH buyers, and real campaign success stories that showcase pDOOHs true potential. From cutting-edge technology to regional market insights – discover what's making the Middle East a programmatic powerhouse.
