Hear from Nivin Sewpershad, Group Sales Manager at JCDecaux New Zealand who shares insight into how the marketing is evolving, current trends and what he expects to see across the next year in pDOOH.
Watch the full interview below.
Partnering with The Drum to pull back the curtain on pDOOH across the region, we uncovered insights our 2026 State of the Nation Middle East white paper - the first-ever research into programmatic DOOH for the region.
For our first episode, we are joined with Taptap to explore how pDOOH, location intelligence, and audience-first buying are redefining the global media landscape.
Industry Panel with Dom Kozak (JCDecaux Middle East), Eamon Sallam (Elevision) and Farshad Dabeshkhoy (The Trade Desk), moderated by Gavin Wilson (Global Chief Commercial Officer, VIOOH)
