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Programmatic Perspectives: JCDecaux North America

Our host, Helen Miall, sits down with Brendan Donoghue, Head of Programmatic at JCDecaux North America, to discuss; recent programmatic developments, the surge in popularity of airport inventory, what the U.S. market does well with pDOOH, a successful campaign with Amazon video that highlights the power of programmatic.

 

Watch the full interview below.