Programmatic Perspectives: JCDecaux UK

In this episode we speak with Mike English, Commercial Director, London Lites. Mike shares London Lites' excitement about programmatic opportunities with VIOOH, the popularity of their various London screen locations, the specific programmatic benefits they are eager to try, and how they are preparing for the future evolution of pDOOH in the UK.

This new partnership connects brands with consumers in their daily lives across grocery stores, gyms, malls, offices, dining venues, and recreational spaces. With 55,000+ premium digital screens delivering over 12.47 billion monthly impressions, this partnership offers an unparalleled reach to high-value audiences nationwide.

In this episode we are joined by Charlie Haigh-Monk, UK Sales Director for ECN, in conversation with Sophie Taylor. Charlie talks about the VIOOH Select product and how ECN is excited to be involved, as it allows them to combine media owners and screens into one simple buy. He also discusses what the UK does well in programmatic DOOH, how the role of programmatic is evolving, and how ECN is preparing for the future.