Programmatic Perspectives: London Lites

Our host, Sophie Taylor, speaks with Mark Halliday, Director of Programmatic at JCDecaux UK. They discuss recent developments in the company, with JCDecaux UK doubling the number of digital roadside screens in London, what JCDecaux UK does particularly well with pDOOH and various successful campaigns that highlight the power of programmatic.

This new partnership connects brands with consumers in their daily lives across grocery stores, gyms, malls, offices, dining venues, and recreational spaces. With 55,000+ premium digital screens delivering over 12.47 billion monthly impressions, this partnership offers an unparalleled reach to high-value audiences nationwide.

In this episode we are joined by Charlie Haigh-Monk, UK Sales Director for ECN, in conversation with Sophie Taylor. Charlie talks about the VIOOH Select product and how ECN is excited to be involved, as it allows them to combine media owners and screens into one simple buy. He also discusses what the UK does well in programmatic DOOH, how the role of programmatic is evolving, and how ECN is preparing for the future.