Programmatic Perspectives: London Lites

In this episode we speak with Mike English, Commercial Director, London Lites. Mike shares London Lites' excitement about programmatic opportunities with VIOOH, the popularity of their various London screen locations, the specific programmatic benefits they are eager to try, and how they are preparing for the future evolution of pDOOH in the UK.

Watch the full interview below.

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VIOOH Select German Christmas market bundle

VIOOH Select: German Christmas Market Packages

Boost your advertising strategy this festive season: reach local and international audiences within 1km of German Christmas Markets in their leisure time

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Join Gavin Wilson (Global Chief Commercial Officer, VIOOH) and Jeff Gunderman (Founder, DOOH Academy) to explore the rising demand for premium programmatic DOOH in the US market. Discover how accessing premium inventory at scale is enabling smarter, more effective campaigns.

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