State of the Nation 2026 Middle East: In conversation with Google DV360 and WPP MENA

Partnering with The Drum to pull back the curtain on pDOOH across the region, we uncovered insights our 2026 State of the Nation Middle East white paper - the first-ever research into programmatic DOOH for the region.

For our first episode, we are joined with Taptap to explore how pDOOH, location intelligence, and audience-first buying are redefining the global media landscape.

Industry Panel with Dom Kozak (JCDecaux Middle East), Eamon Sallam (Elevision) and Farshad Dabeshkhoy (The Trade Desk), moderated by Gavin Wilson (Global Chief Commercial Officer, VIOOH)