Join Lindsay Shelton, Director of North America at VIOOH, and Jeff Gunderman, Founder of the Digital Out of Home Academy, as they discuss five common myths about programmatic DOOH and share how the channel is becoming easier to plan, buy and measure.
This webinar explores:
Why programmatic DOOH isn’t just about remnant inventory and how buyers can access premium screens.
How curation and AI-powered tools are making campaign planning easier while maintaining control and transparency.
How DOOH measurement demonstrates campaign impact and why OOH expertise still matters.