JCDecaux, the number one outdoor advertising company worldwide, announces the launch of its programmatic advertising offering for all its digital displays in Uruguay, providing brands and agencies access to over 80 million monthly impressions. With more than 80 digital screens strategically located in high-traffic areas of Montevideo, such as Rambla and Av. Italia, neighborhoods like Pocitos, Punta Carretas, Punta Gorda, Carrasco, Nuevocentro, etc., and in shopping centers including Montevideo Shopping, Nuevocentro, Plaza Italia, Portones, and Tres Cruces, this digital inventory is now available for programmatic purchase through VIOOH Trading Manager and its integration with major DSPs, including Google’s Display & Video 360, TapTap, and Displayce.

With a vast trajectory in the out-of-home advertising sector, JCDecaux is recognized for its dedication to excellence, innovation, and creativity. Its new programmatic offering in Montevideo adds to JCDecaux' programmatic portfolio in Latin America and strengthens its position as an industry leader, promoting the creation of more accessible, flexible, and effective advertising campaigns. This innovation allows advertisers to benefit from the advantages of the programmatic environment, improving audience engagement through contextualized messages delivered with the highest security standards.

Camilo Ramírez, Managing Director of JCDecaux in Uruguay, stated: “The digital era has reconfigured multiple sectors, and now it is the turn of out-of-home advertising, which is undergoing a crucial evolution in the digital realm. We are pleased to enrich our programmatic portfolio in the region with the incorporation of our digital network in Uruguay. pDOOH redefines the execution of advertising campaigns, providing enhanced, versatile, and customizable tools that facilitate the success of advertisers.”

Gavin Wilson, Global Revenue Director at VIOOH, expressed: "We are proud to be at the forefront of the evolution of out-of-home advertising and to drive its contribution to improving multichannel digital strategies through programmatic technology and data analysis. We are very excited to launch in Uruguay and contribute to the growth of the out-of-home advertising industry in Latin America."