LONDON, 11 March 2024 - Today, VIOOH, the leading premium global digital out of home (DOOH) supply side platform, announced it has placed second in the MarTech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth.

BusinessCloud’s MarTech 50 is an annual ranking of UK companies creating original technology for marketing and advertising. It celebrates the UK’s most innovative start-ups, scale-ups and established firms creating technology in the marketing and advertising industry.

Following the creation of a 102-strong shortlist, the final ranking was decided by a combination of selections from an expert judging panel and a public vote among readers of BusinessCloud.

The judging panel was comprised of: 

• Christopher Martin, Event Director, Marketing Technology Expo
• Robin Langford, Editor, Performance Marketing World
• Davina Lines, MD, eCommerce Club and Mixing Digital
• Jonathan Symcox, Editor, BusinessCloud

“It’s a testament to the hard work and dedication of our people that VIOOH has leapt to second position this year. To ensure we remain at the forefront of the evolving programmatic DOOH landscape, we’re looking to forge more partnerships with the right media owners globally, continuing our ongoing commitment of investing in market-leading technology and expanding our presence into new markets. The year ahead promises exciting developments for an industry that has successfully navigated its way to becoming a key component in every media plan,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. 

“It’s a privilege to shine a light on such a rich selection of companies based around the UK. Our MarTech 50 ranking for 2024 is made up of companies optimising the marketing process for brands - from advertising to sales intelligence, SEO, loyalty, and rewards,” said Jonathan Symcox, Editor at BusinessCloud.

You can read more about MarTech 50 and this year’s winners here. 

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About VIOOH

VIOOH is a leading premium global digital out of home supply-side platform.

Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.

Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 22 markets, with more to follow.

For more information about VIOOH, please visit www.viooh.com or follow us on Twitter and LinkedIn.