Earlier this year, we announced our new partnership with Australia’s largest health and wellbeing media network, Tonic Media. This new partnership allows advertisers to create high-impact, data-driven digital OOH campaigns inside GP waiting rooms, pharmacies and Aboriginal medical services, across Australia. 

To gain a deeper insight into why Tonic Media chose to adopt programmatic trading, what type of brands are interested in their inventory and their exciting plans for the year ahead, we spoke with Tonic Media's Partnerships & Programmatic Manager, Michael Tobin.