In this month's partner spotlight, we caught up with Alice Beecroft, Senior Director Global DSP Strategy and Partnerships at Yahoo and Andrew Gilbert, Head of Platform Strategy for Yahoo Australia and SE Asia to discuss the learnings from our joint whitepaper which includes where programmatic DOOH sits in the marketing funnel, how adopting a multi-channel approach to campaign planning has become a standard practice and what trends we're seeing across digital channels and how they best work with programmatic DOOH.
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