ICYMI: Last month, we hosted our State of the Nation 2026 Middle East virtual event! 

Partnering with The Drum to pull back the curtain on pDOOH across the region, we sat down with Léon Mardini (WPP Media, Mindshare), Tomás Conway (Google DV360), Yasmine Al-Turk (WPP Media), Dom Kozak (JCDecaux Middle East), Eamon Sallam (Elevision) and Farshad Dabeshkhoy (The Trade Desk) to uncover insights our 2026 State of the Nation Middle East white paper - the first-ever research into programmatic DOOH for the region.

Lastly, a huge thanks to our panelists from VIOOH, Gavin Wilson (Chief Commercial and Revenue Officer), Jem Djemal (Global New Business Director) and Adam Orridge (Insights and Measurement Lead).

Catch up on the livestream by pressing play below.