VIOOH Announces Partnership with Australia’s largest Health and Wellbeing Media Business, Tonic Media Network
New programmatic OOH offering enables brands to create high-impact, data-driven and flexible campaigns in health and wellbeing locations across Australia
SYDNEY, Australia - 18th May 2022 - Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced a new partnership with Australia’s largest health and wellbeing media network, Tonic Media Network.
The partnership gives Tonic Media Network access to VIOOH’s market-leading Supply-Side Platform (SSP) which currently has 36 Demand-Side Platform (DSP) partners globally, including the likes of The TradeDesk, Amobee and MediaMath.
“I’m delighted to be announcing our strategic partnership with Tonic Media,” said Natalia Escribano, Chief Commercial Officer at VIOOH. “Tonic Media’s inventory nicely complements the inventory of our existing supply in Australia and I look forward to seeing the exciting programmatic DOOH campaigns to come from this new partnership,” added Escribano.
With health being a priority now, more than ever before, Tonic Media Network’s mission is to improve the health and wellbeing of all Australians, by delivering trusted and evidence-based information to consumers, at point of care – inside GP waiting rooms, Pharmacies and Aboriginal Medical Services. Tonic Media Network assets reach 16 million+ people monthly, via a network of 3,500 digital screens that span the breadth of Australia, including all capital cities and regional and remote towns.
Utilising VIOOH’s SSP, and with access to Tonic Media’s market-leading health and wellbeing OOH inventory, this partnership allows more advertisers to create high-impact, data-driven and efficient DOOH campaigns across Australia.
Richard Silverton, Tonic Media Network CEO said “We are thrilled to be VIOOH’s first non-JCDecaux partner in Australia. As early adopters of programmatic DOOH, we know this partnership delivers VIOOH and their DSP partners specific, highly contextual and relevant health environments, complementing broader DOOH campaigns running across the platform."
Michael Tobin, Tonic Media Network’s Partnerships & Programmatic Manager added “One of the key benefits of this partnership will be to leverage the global experience and knowledge of VIOOH’s programmatic DOOH capabilities and utilise those learnings for advertisers here in the Australian market."
At the end of last year, VIOOH released its annual ‘State of the Nation:Programmatic OOH 2021’ report. The report surveyed Australian agency and advertising executives on their perceptions of the programmatic DOOH (prDOOH) industry. The findings highlighted that just over eight out of ten (82%*) of industry executives plan to integrate prDOOH more closely into multi-channel campaigns and 85%* of executives plan to invest in prDOOH expertise - showing a huge opportunity for the DOOH industry in this market.
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Notes to Editors
*VIOOH, ‘State of the Nation: Programmatic OOH 2021’ report, November 2012
VIOOH is a leading global digital out of home marketplace. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 16 markets, with more to follow.
Tonic Media NetworkLtd (TMN) is Australia’s leading lifestyle, health and wellbeing network that reaches 16 million each month. Tonic’s place-based media and digital assets (TV, Digital Panels and Brochure Boards) are positioned in trusted, contextually relevant environments including 5,600+ GP practices, hospitals, pharmacies and health centre waiting areas across the country. Tonic Media Network established Aboriginal Health Television Network (AHTV), a not-for-profit entity which has the potential to reach over half a million patients, family members and carers every month in Aboriginal Community Controlled Health Organisations & Aboriginal Medical Services across the country.