Ubimo, a Quotient brand powering Out-of-Home (OOH) sales, planning, measurement and programmatic buying, today announced its partnership with VIOOH. This partnership provides agencies and advertisers access to inventory on the VIOOH marketplace, such as inventory from JCDecaux North America and enables them to activate against it with exclusive data and insights.
Using proprietary location intelligence technology, Ubimo combines multiple data sets—including Quotient’s exclusive purchase intent and sales data—to improve the efficacy of campaigns. This allows advertisers to understand and act on real-world behaviors, reaching consumers when and where it matters. With the addition of VIOOH’s supply-side platform (SSP) to Ubimo’s demand-side platform (DSP), advertisers will have access to JCDecaux’s premium digital billboard and street furniture inventory across key markets such as New York City, Chicago & Boston—allowing them to plan and execute more contextual and robust media campaigns.
“Programmatic DOOH provides brands immense flexibility and efficiency to deliver their targeted messages to audiences at the intersection of our premium digital inventory leveraging data & context,” said Jean-Luc Decaux, President & Co-CEO, JCDecaux North America.
Programmatic digital out-of-home (DOOH) can be used as a standalone solution or as a powerful part of an omnichannel campaign, providing advertisers with an opportunity to take advantage of a brand-safe, high-impact channel in today’s fast-moving and uncertain climate. Programmatically managing ad campaigns across different types of inventory, from street-level to venue-based, through Ubimo’s platform allows businesses to embed strategic insights into decision-making and improves flexibility and overall digital campaign performance.
“With current pressure to drive revenue as quickly and efficiently as possible, this is a great opportunity for brands to accelerate their adoption of programmatic DOOH,” said Gavin Wilson, Chief Revenue Officer at VIOOH. “Offering better targeting, decision making and campaign flexibility, programmatic OOH allows brands to pause, adjust, restart and optimize campaigns mid-flight, which enables efficiencies in media spend and optimized ROI that would be difficult to achieve otherwise. We’re looking forward to expanding our accessibility for advertisers with Ubimo.”
“This partnership increases the scale and caliber of our DSP offering for the ad buying community,” said Gilad Amitai, VP Revenue and Operations, Ubimo, a Quotient company. “We are excited to further establish ourselves as a leader in the programmatic DOOH marketplace, especially during this extended period of uncertainty when advertisers are expected to be much more efficient, dynamic and nimble with where and how they choose to run their campaigns.”
The announcement sees Ubimo further supporting advertisers’ increasing need for quality, granularity, measurability and flexible media activation for their OOH campaigns.