Paris, April 3 2025 – JCDecaux SE (Euronext Paris: DEC), the world’s number one outdoor advertising company, announces the launch of the first digital programmatic street furniture offering in the city of Bogotá, Colombia, which complements JCDecaux’s programmatic offering for Latin America. A one-of-a-kind solution that allows brands and agencies to effortlessly execute targeted, dynamic and contextualised advertising campaigns on JCDecaux Colombia’s 140+ programmatic-enabled screens through VIOOH Trading Manager and its connection to the main DSPs (Demand Side Platform), including Google DV360, TapTap, and Displayce, with more to follow.

The scale of this programmatic offering provides brands and agencies with access to more than 95.4 MM monthly impressions.

With this unique solution, advertisers gain the maximum optimisation and flexibility offered by the programmatic environment, while brands are guaranteed a secure environment in the delivery of their campaigns. These impressions, combined with JCDecaux's innovative technology, allow advertisers to segment and interact with their target audiences at critical touchpoints throughout their journey in the city of Bogotá, with the contextualised message, in the right place and at the right time.

With decades of experience in the outdoor advertising industry, JCDecaux is recognised for its commitment to quality, innovation and creativity. The new programmatic offering in Bogotá reinforces its leadership position in the industry, highlighting the commitment to creating better advertising campaigns that are more accessible, flexible and impactful.

Natalia Arevalo, Managing Director of JCDecaux in Colombia, said: “We are delighted to strengthen our programmatic offering for Latin America with the inclusion of the first digital street furniture offering in programmatic in Bogotá, Colombia. A game-changing solution for advertisers looking for optimized, flexible and contextualized campaign execution to differentiate themselves. The digital world has been revolutionizing the way industries move for many years and now it is the turn of outdoor communication, which has started a period of great changes within the digital ecosystem, taking in this case the City of Bogotá. This pioneering offer guarantees high-performance contextualized campaigns and marks an important milestone in the outdoor advertising industry, allowing brands and agencies to take advantage of the immense potential of programmatic advertising.”

Gavin Wilson, Global Chief Commercial Officer at VIOOH, said: “We’re excited to launch in Colombia, covering over 140 screens in Bogotá. We’re proudly leading the transformation of OOH and championing its role in enhancing multi-channel digital campaigns through programmatic technology and data. Simply put, we’re changing the conversation around OOH – and we can’t wait to get started in Colombia!