For this upcoming release, we wanted to share a bit of background for you to understand the rationale behind this update.
When distributing any advertising to any owned and operated publisher channel the creative must be in the correct specification to ensure that it can be successfully presented. This means that the creative must be encoded according to the publishers' ad unit requirements.
Encoded content must be processed accordingly, specifications must meet the screen requirements and any digital creative will match the digital frames aspect ratio, data rate and orientation to ensure that the media is set to the required presentation quality.
When content is encoded to the correct specification, it will guarantee that the brand message aligns to the defined media specification and is therefore accepted for playout.
Enable advertisers to better benefit from precise media conditioning to support the detailed targeting available in digital ad serving.
Ensure that the content is approved and that the right restrictions are assigned and be ready to respond to the programmatic buy
The current, ad hoc, methods employed to manage creatives across digital platforms must be solved by a series of robust standardised practices which will improve the friction within the creative supply chain. This will culminate in media availability and a reduction in the business impacts when content is shared in the public domain.
The right governance and of processes will mean that the content will go out at the right time ⏱
Without a robust supply chain, this will remain broken and will continue to impact the media owner in operational costs, usage fines, contract breaches and direct impacts to their reputation to act as a responsible publisher.
VIOOH’s goal is to build a set of services that will ensure that best practices are enforced for advertising management and distribution. The services enable media availability, vital for the future of managing high-quality advertising to public-facing distribution channels in a timely, responsible fashion.
To create ubiquity across the content management process it is essential to ensure that the management of digital advertising can meet the expectations of the media and their associated programmatic deals.
Content availability is key to meeting the demands of a creative’s exposure to the end-user.
The importance of connecting the many touchpoints and reducing the complexities of manual processes and ad hoc workflows is critical. This is achieved by driving new best practices to support creative distribution to the public domain, through mechanisms that enable absolute content availability. The VIOOH platform is primed and should be centric to the systematic connectivity into the out-of-home screen publishing ecosystem.
| Benefits of implementing a connected solution |
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Before transcoding any creative we will match the specification and prohibitions to your targeted frames. If we are not able to find a match we will exclude your frames from being eligible for trading.
When we find that perfect frame match to your master creative we will automatically transcode the required number of versions. Ensuring that the resolution and aspect ratio are maintained throughout.
We do this by analysing the screen aspect ratio based on the actual screen height, width and resolution and benchmark if the ad is within the frame 6% tolerance.
In the initial phase, this will be based on the frames aspect ratio and the default Height and Width.
Once complete each master creative will have 1 or more transcoded versions and each creative and version will have a unique id. This goes a long way to ensuring that we can deliver enhanced reporting and a robust data model.
| Update | Comments |
| Transcoding will be triggered once the creatives are approved | Only approved creatives will be transcoded. |
| Transcoding progress will be trackable | Simple status validation on our content homepage. |
| Any creative will be dynamically upscaled | ⚠️ We recommend setting a minimum master creative format to be requested from the DSP/Creative agency based on the frames the creative will be targeting in the deals. |
| Transcoding tolerance is set to 6% | When the creatives aspect ratio is within 0-6% of the frames aspect ratio, we will produce an encoded version. |
| A concise array of transcoded versions will be produced | We will validate how many unique transcodes are required by analysing each frame in the Publishers' universe. This means if you have 1,000 frames in HD formats, we will only produce a single transcoded version. |
| Rotating the transcode output | Transcoded creatives are rotated to both optimise and match the expected playout orientation of the screens. |
| Dynamic transcoding | We will automatically check if we need new transcoding versions following: |
| Filter auction requests by frame specification | We validate if the frame is eligible or not. If eligible the successful bid will win and the creative will be scheduled to play out in real-time |
| Creative availability | We will only send creatives to the eligible screens. This further improves the screen storage requirements |
| Backwards compatibility | If transcoding is not set on the market then we will continue to use the old workflow, which does not include: Content Moderation will also not filter included or excluded frames based on creative and frame specs |
| No DigiSpec, no problem! | WHEN a frame does not have a DigitalSpec (data we receive from VIOOH Central) or if the values in the frames DigitalSpec record are invalid (i.e. either width or height is 0) Then we will NOT perform the aspect ratio check on that frame. Other eligibility checks will still be considered before excluding the creative. |
There are no new user roles or permissions required to access the moderation enhancements.
Please review existing permissions if you would like to include access to your users.