September 29, 2026, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with TuMedio, a leading outdoor advertising company, expanding programmatic access to premium DOOH inventory across Spain and Portugal.
The partnership delivers access to more than 500 digital screens, generating 320 million monthly impressions. TuMedio’s network spans a diverse range of environments, including large formats and spectacular screens, fuelling stations, parking garages, outdoor billboards, airports, with a presence in more than 75 cities across the region.
TuMedio has strategic placements in major cities and high-traffic locations including Madrid, Barcelona, Valencia, Malaga, Seville, Alicante, Córdoba, Lisbon and Porto, as well as Madrid-Barajas Airport, giving advertisers the ability to connect with consumers nationally at scale.
“This partnership with TuMedio is an important addition to VIOOH’s offering in Spain and Portugal, connecting media buyers with high-quality, flexible inventory in the growing European out-of-home market,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “TuMedio’s network puts brands right at the centre of everyday life, from major cities to high-traffic locations, with a raft of valuable advertising environments.”
“Integrating with VIOOH's global supply-side platform gives our network unique visibility among international media buyers looking to reach audiences in Spain and Portugal,” said Ignacio Carrascal, Founder at TuMedio. “This partnership opens up our multi-environment inventory to programmatic buyers, enabling brands to connect with unique audiences across multiple touchpoints throughout the customer journey across the Iberian market.”
Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across TuMedio’s network in Spain and Portugal.