LONDON, UK, 6th March 2023 - Today, VIOOH, the leading premium global digital out of home supply side platform, announced it has been placed fourteenth in the MarTech 50 ranking for 2023.
BusinessCloud’s MarTech 50 is an annual ranking that celebrates the UK’s most innovative start-ups, scale-ups, and established firms creating technology in the marketing and advertising industry.
The MarTech 50 ranking is determined by a combination of reader votes and selections from an independent judging panel.
The judging panel was comprised of:
- Christopher Martin, Event Director, Marketing Technology Expo
- Robin Langford, Premium Content Editor, Performance Marketing World
- Davina Lines, MD, eCommerce Club and Mixing Digital
- Jonathan Symcox, Editor, BusinessCloud
“We’re delighted to be voted one of the UK’s most innovative MarTech companies,’ said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “Since last year’s top 50 list, we have moved up 25 places to fourteenth, which is fantastic to see and is a true reflection of VIOOH’s growth over the past year - both in terms of the volume and value of programmatic DOOH campaigns running through the VIOOH platform, and the new markets we have opened,” added Conti.
“It’s a privilege to shine a light on such a rich selection of companies based around the UK,” said Jonathan Symcox, Editor at BusinessCloud. “Our MarTech 50 ranking for 2023 is made up of companies optimising the marketing process for brands - from advertising to sales intelligence, SEO, loyalty, and rewards,” added Symcox.
You can read more about MarTech 50 and this year’s winners here.
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VIOOH is a leading premium global digital out of home supply-side platform.
Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 17 markets, with more to follow.
For more information about VIOOH, please visit www.viooh.com or follow us on Twitter and LinkedIn.