---
title: Why OOH should be part of your programmatic strategy
description: "Watch our recording at DMEXCO 2020 and understand the benefits of programmatic technology in a broadcast channel and learn how OOH is playing a key role in omnichannel strategies with our Chief Revenue Officer, Gavin 
Wilson."
---

[VIOOH Blog ](https://blog.viooh.com)

# [Why OOH should be part of your programmatic strategy](https://blog.viooh.com/why-ooh-should-be-part-of-your-programmatic-strategy)

 Written by [Gavin Wilson](https://blog.viooh.com/author/gavin-wilson) | Sep 24, 2020 7:41:00 AM

On Wednesday 23rd September, I hosted a session at [**DMEXCO 2020**](https://dmexco.com/conference-agenda/#/event/why-ooh-should-be-part-of-your-programmatic-strategy--723948) covering why OOH should be part of your programmatic strategy. Watch as I take you through how programmatic technology in a broadcast channel plays a pivotal role in omnichannel strategies in the DMEXCO recording below.

I also share examples from leading brands such as John Lewis, Renault and Virgin Active who have all benefited from our programmatic platform, plus get a preview of the findings from our latest research on what's driving agencies and advertisers to think about programmatic OOH.

 

[View full post](https://blog.viooh.com/why-ooh-should-be-part-of-your-programmatic-strategy)

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