15 April 2025, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs across the UK, the US and Canada. 

Zoom Media UK offers brands the opportunity to connect with diverse, active audiences with expertise built over 20 years in the fitness and media industries combined. This partnership, initially only available in the UK, gives advertisers access to 750 strategically-placed, HD digital 6-sheet screens, generating around 900 million monthly impressions.

Audiences in major UK cities and regional areas across gyms, health and leisure centres include: The Bannatyne Group, The Gym Group, Everlast UK and Fitness 4 Less. The gym-based audience impressions are derived from swipe-card footfall-reports, ensuring it is 100% verified data. Audience measurement is based on monthly footfall with inventory tracked and optimised in real-time.

VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. 

“Our latest media owner partnership, Zoom Media UK, is another brilliant opportunity unlocking benefits for brands across precise targeting, high visitor frequency and strong dwell times throughout UK gyms. VIOOH’s real-time trading across programmatic DOOH comes into its own in these specialist environments, delivering consistent media value and growth for both international and local-market advertisers,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. 

“Our D6 estate has proven time and time again its outstanding ability to engage with gym-goers no matter when they train. With an audience that has the highest density of 16-34’s across any other OOH environment, it’s a key incremental medium for broadcast delivery. We look forward to working with VIOOH’s expert programmatic team to give advertisers a compelling way to target UK gym lovers nationwide.” said Megan Bogatzki, Programmatic Director at Zoom Media. 

Through programmatic buying, advertisers can benefit from enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and engagement.