8th October 2025, London / Bogotá – iCo Medios, a leading digital out-of-home (DOOH) media company in Colombia, today announced a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This alliance, officially signed in March 2025, marks a significant milestone for the Colombian advertising industry — enabling programmatic access to additional high-impact screens in key urban locations for both local and international advertisers.

The partnership integrates iCo Medios’ premium DOOH inventory, currently 72 digital screens located in Bogotá, Medellín and Cali, into  VIOOH’s platform, making these assets available for programmatic buying from anywhere in the world. The screens are strategically placed in high-traffic environments including shopping centers, mass transit systems, and key urban access points.

With more than 32 million monthly impressions and coverage across Colombia’s three main cities, iCo Medios is pioneering the shift from traditional to data-driven, measurable, and flexible DOOH. The integration into VIOOH’s platform empowers buyers to activate campaigns in Colombia with the same ease and intelligence they use for digital media. Brands will be able to target audiences by geolocation, dayparting, mobility patterns, weekdays or weather conditions, maximizing message relevance and campaign efficiency.

"At iCo Medios, we are very proud to announce our partnership with VIOOH, a key step in advancing programmatic OOH in Colombia and the region. By integrating our premium digital inventory — strategically located across high-impact environments — into VIOOH’s global SSP, we are enabling advertisers to access our network with greater efficiency, precision, and measurability. This collaboration not only strengthens our commercial offering but also positions iCo Medios at the forefront of digital out-of-home innovation in Colombia,” said Ricardo Echeverri, CEO, iCo Medios.

"We're excited to partner with iCo Medios to expand programmatic DOOH for the Colombian market. Latin America represents a significant growth opportunity for VIOOH, and iCo Medios' strategic positioning across Bogotá, Medellín and Cali provides an ideal entry point for brands looking to reach high-value audiences in Colombia's key urban centers. Their premium inventory in high-traffic environments, combined with advanced targeting capabilities like geolocation and mobility patterns, enables advertisers to deliver contextually relevant messages with precision and measurable impact. This partnership reflects our commitment to making quality DOOH inventory globally accessible through programmatic technology,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.