Insights Hub

6 experts unpack the UK's hottest Programmatic DOOH trends! 

Join Gavin Wilson (Global Chief Commercial Officer, VIOOH) and Jeff Gunderman (Founder, DOOH Academy) to explore the rising demand for premium programmatic DOOH in the US market. Discover how accessing premium inventory at scale is enabling smarter, more effective campaigns.

Our host, Sophie Taylor, speaks with Mark Halliday, Director of Programmatic at JCDecaux UK. They discuss recent developments in the company, with JCDecaux UK doubling the number of digital roadside screens in London, what JCDecaux UK does particularly well with pDOOH and various successful campaigns that highlight the power of programmatic.

In this episode we speak with Mike English, Commercial Director, London Lites. Mike shares London Lites' excitement about programmatic opportunities with VIOOH, the popularity of their various London screen locations, the specific programmatic benefits they are eager to try, and how they are preparing for the future evolution of pDOOH in the UK.

Ready to see what's new? Explore our latest screens and exclusive offers available in Q4 2025 curated for DSPs

From the summer of sport, to holiday travellers, to Black Friday, find everything you'll need to plan a DOOH-lightful campaign in Australia via VIOOH this season below.

This new partnership connects brands with consumers in their daily lives across grocery stores, gyms, malls, offices, dining venues, and recreational spaces. With 55,000+ premium digital screens delivering over 12.47 billion monthly impressions, this partnership offers an unparalleled reach to high-value audiences nationwide.

In this episode we are joined by Charlie Haigh-Monk, UK Sales Director for ECN, in conversation with Sophie Taylor. Charlie talks about the VIOOH Select product and how ECN is excited to be involved, as it allows them to combine media owners and screens into one simple buy. He also discusses what the UK does well in programmatic DOOH, how the role of programmatic is evolving, and how ECN is preparing for the future.

In this episode we hear from Alycia Diggle, Programmatic Account Director at Zoom Media UK chatting to Sophie Taylor. Alycia discusses which screens across the UK are the most popular, specific programmatic benefits that will land well with their audience and she gives us a sneak peek into new gym chains onboarding with Zoom Media UK.