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Creative Guidelines to Maximise Your DOOH Campaigns

Plan and deliver creative that works across screens, formats and global markets.

Creative Guide for DSPs_Guide_1500x500

Designing effective DOOH creative means more than just great visuals. It required knowing what formats are supported, which screens allow video or motion, and what regulations apply by market.

The VIOOH Creative Guide gives you

  • Clear specs for static, motion and full video formats
  • Market by market breakdowns for ad length and file types
  • Rules around restricted categories like alcohol or HFSS
  • Best practices for using large formats and visual units
  • Definitions for programmatic guaranteed versus non guaranteed delivery

Get all the details you need to build, adapt and deliver creative that performs in programmatic DOOH environments.