Insights Hub

Programmatic DOOH packages aligned to FIFA World Cup 2026 moments

Partnering with The Drum to pull back the curtain on pDOOH across the region, we uncovered insights our 2026 State of the Nation Middle East white paper - the first-ever research into programmatic DOOH for the region.

For our first episode, we are joined with Taptap to explore how pDOOH, location intelligence, and audience-first buying are redefining the global media landscape.

Industry Panel with Dom Kozak (JCDecaux Middle East), Eamon Sallam (Elevision) and Farshad Dabeshkhoy (The Trade Desk), moderated by Gavin Wilson (Global Chief Commercial Officer, VIOOH)

In conversation with Tomás Conway (Google DV360), and Yasmine Al-Turk (WPP Media), moderated by Diu Hoang (Global Field Marketing Director, VIOOH)

Fireside Chat with Léon Mardini (WPP Media, Mindshare), in conversation with Jem Djemal (Director of Global Business Development)

Key Findings with Adam Orridge (Insights & Measurement Lead, VIOOH)

VIOOH Select Brazil Packages available now!

With 800+ screens, delivering over 5+ billion impressions, stay ahead with premium programmatic DOOH and explore RZK Digital today!