Explore the key differences between direct and programmatic buying in digital out-of-home (DOOH). This side-by-side comparison breaks down everything from trading partners and inventory to targeting, data use, and performance measurement.
Learn how:
- Direct buying offers guaranteed control
- Programmatic unlocks real-time flexibility and audience precision
- Both channels support different campaign goals
Whether you’re planning a brand campaign or driving performance at scale, this guide will help you choose the right path.
Download the full breakdown to sharpen your OOH strategy.
