Direct vs. Programmatic DOOH: What’s Right for Your Strategy?

Explore the key differences between direct and programmatic buying in digital out-of-home (DOOH). This side-by-side comparison breaks down everything from trading partners and inventory to targeting, data use, and performance measurement.

Learn how:

• Direct buying offers guaranteed control
• Programmatic unlocks real-time flexibility and audience precision
• Both channels support different campaign goals

Whether you’re planning a brand campaign or driving performance at scale, this guide will help you choose the right path.

Download the full breakdown to sharpen your OOH strategy.