---
title: Mythbusting Share of Voice in pDOOH
description: Learn why share of voice works differently in programmatic DOOH and how impression-based buying delivers smarter targeting and clearer measurement.
---

[One-Pagers ](https://blog.viooh.com/insights-hub/one-pagers)

# [Mythbusting Share of Voice in pDOOH](https://blog.viooh.com/insights-hub/one-pagers/mythbusting-share-of-voice-in-pdooh)

 Written by [sample author](https://blog.viooh.com/insights-hub/one-pagers/author/sample-author) | Sep 18, 2025 8:24:34 AM

Share of voice works differently in programmatic digital-out-of-home (pDOOH). Instead of fixed time slots, advertisers trade on impressions. This allows for more flexibility delivery, smarter targeting, and a better way to measure campaign reach. 

This quick guide explains:

- Why SOV is less relevant for audience based DOOH campaigns
- How the impression multiplier helps calculate true reach
- When to use guaranteed vs. non guaranteed buys
- How to respond to common SOV questions from clients

If your media plans still focus on slot counts, now is the time to switch to impression based thinking.

[View full post](https://blog.viooh.com/insights-hub/one-pagers/mythbusting-share-of-voice-in-pdooh)

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