If you want to secure screen time and deliver guaranteed impressions or budget pacing, programmatic guaranteed is the smarter way to buy DOOH. This guide explains how to lock in inventory, stay in control of delivery, and reduce the risks of under delivery or high competition.
What is inside
- How to combine guaranteed scale with flexible buying
- When to use guaranteed versus open access campaigns
- Ways to book specific time slots or screens in advance
- Best practices for setup and activation across DSPs
- Real world case study featuring Gucci’s hybrid DOOH strategy
Start planning smarter campaigns with more control, transparency and measurable results.
