Insights Hub

In this episode we are joined by Charlie Haigh-Monk, UK Sales Director for ECN, in conversation with Sophie Taylor. Charlie talks about the VIOOH Select product and how ECN is excited to be involved, as it allows them to combine media owners and screens into one simple buy. He also discusses what the UK does well in programmatic DOOH, how the role of programmatic is evolving, and how ECN is preparing for the future.

In this episode we hear from Alycia Diggle, Programmatic Account Director at Zoom Media UK chatting to Sophie Taylor. Alycia discusses which screens across the UK are the most popular, specific programmatic benefits that will land well with their audience and she gives us a sneak peek into new gym chains onboarding with Zoom Media UK.

A recap of our key findings from our Our VIOOH x Executive Channel Network (ECN) Business Travellers Report, a survey of 600 professionals across the UK, France, and Germany, proving that programmatic DOOH in the office environment is a strategic channel you can’t afford to miss.

Explore how brands are unlocking stronger ROI, reach, and performance with pDOOH in multi-channel campaigns

From Black Friday to holiday travellers, find everything you'll need to plan a DOOH-lightful campaign via VIOOH this season

Tune into this episode where we hear from Ricardo Hilsdorf, Head of Programmatic at helloo, joined by Chiara Cordiali, our Regional Partnerships Director. Ricardo shares the most popular screens and inventory across Brazil, how the Brazilian market succeeds in pDOOH and a recent campaign that showcases the power of programmatic DOOH.

Learn how audience-led strategies are helping media owners unlock programmatic budgets, boost screen utilisation, and deliver greater ROI.

A quick guide to help you compare buying methods and make smarter digital OOH decisions.

Discover the truth behind programmatic digital out-of-home and unlock its full potential for your brand