Dubai, April 28, 2025 – JCDecaux, the global leader in outdoor advertising, is proud to announce that JCDecaux Play+, its exclusive programmatic digital out-of-home (DOOH) solution, is now live regionally in the Middle East. This cutting-edge offering is available across key markets, including Dubai, Abu Dhabi, Kingdom of Saudi Arabia, Bahrain, Qatar, and soon Oman. This innovative offering positions the GCC Region as easily accessible from a global perspective, attracting international accounts and investors to its strategic locations and providing unparalleled opportunities for advertisers to connect with their audiences. 

Each country brings unique opportunities, and JCDecaux’s adaptive platform is tailored to meet the specific needs of local advertisers. The demand for advanced digital solutions is rapidly growing, and our programmatic offering is poised to support businesses aiming to capitalize on this trend. JCDecaux is committed to fostering a cohesive digital ecosystem that benefits the entire Middle East and is dedicated to continuing our investment in systemic local partnerships.

JCDecaux Play+ is defined by three core pillars that are designed to transform possibilities within DOOH advertising:

• Flexibility and Control: Empowering advertisers with precision management capabilities, this solution offers flexible deployment to engage niche audiences, thus enhancing efficiency.
• Innovation and Technology: Advanced programmatic technology, validated in over 25 markets, is tailored with essential contextual and behavioral data to enhance ad solutions across the Middle East.
• Reach and Visibility: Capitalizing on real-time technology, programmatic campaigns now have access to iconic screens at major urban hubs, ensuring maximum impact for each impression.

JCDecaux Play+ is designed to engage audiences from various locations, maximizing efficiency through strategic targeting, ensuring advertisers make meaningful connections with their desired audience. 

The Launch of JCDecaux Play+ in the Region is also strengthened by the partnership with VIOOH,​ a premium global digital out-of-home (DOOH) supply-side platform, ​and Displayce, a leading Data and Demand Side Platform optimizing the buying, impact, and quality of digital out-of-home campaigns. With VIOOH and Displayce's combined technological advancements and strategic insights, JCDecaux Play+ will undoubtedly become a pivotal platform for both local and international brands seeking to harness the full potential of DOOH advertising.

Our comprehensive Regional Network 

JCDecaux Play+ is now live on an extensive array of screens across major GCC airports, premium urban environments and malls. The media offering features an impressive mix of large-format iconic screens delivering substantial brand impact, and a vast choice of  premium networks, perfect for data-driven campaigns targeting specific audiences. Specifically, JCDecaux Play+ is now live in the following environments:

United Arab Emirates

• Dubai International Airport

• Dubai Tecom Business Communities

• Zayed International Airport

Bahrain

• Bahrain International Airport

Qatar

• Doha Villaggio Mall

• Doha City 

Kingdom of Saudi Arabia

• Jeddah International Airport

• King Fahd Causeway

The complete regional programmatic offering was presented to the ecosystem on April 10th during a Product Launch Event in Dubai, showcasing sophistication and quality of our latest solutions. Dom Kozak, Director of Programmatic JCDecaux Middle East declared, “We are excited to expand our presence across the Middle East, showcasing the power and precision of our programmatic solutions. Our regional focus allows us to cater to the unique needs of each market while promoting regional connectivity and growth. This media offering initiates a new era, enabling digital buyers to easily access premium digital assets at renowned locations.”