15th October, 2025, Shanghai– Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Guangzhou Yagoo Technology Limited. Through this collaboration, advertisers can now access Yagoo's premium digital screens across China directly via the VIOOH Trading Manager platform.

Yagoo’s screens are located in 24 first-and second-tier cities, including Beijing, Shanghai, Shenzhen, Hangzhou, Changsha, Chengdu and Xi'an, covering 124 premium screens in shopping malls, and delivering 1.78 billion monthly impressions, with more to come in the future.

This collaboration between Yagoo and VIOOH combines Yagoo's DOOH resources with VIOOH's technological expertise and will offer advertisers programmatic solutions across an expanded network of cities and diverse environments. Ultimately, this partnership will empower brand advertisers to connect with audiences at high-traffic, high-impression touchpoints, fostering a more impactful digital communication experience.

China's outdoor media market is characterised by fragmentation and inefficient delivery cycles. Brands aiming for multi-city and multi-location campaigns often encounter repeated negotiations, separate procurement, and complex execution, leading to extended delivery times, high costs, and reduced flexibility. By integrating with the VIOOH platform, advertisers are able to precisely control delivery timeframes, impressions and locations across Yagoo screens, simultaneously optimising budget allocation and audience reach.  

Calvin Chan, China CEO, VIOOH, commented, “This collaboration with Yagoo strengthens programmatic DOOH’s adoption in Mainland China and significantly expands VIOOH's DOOH offering in China, particularly in key cities and high-value locations. This marks a strategic advancement in our Chinese market media network, offering global and local advertisers broader coverage, increased delivery efficiency, and more adaptable reach in crucial cities across the country.”

Wei Wang, General Manager, Yagoo, stated, “We are delighted that this partnership will allow brands to connect with Chinese consumers more effectively via our national media network. This collaboration signifies not only an integration of media resources but also an advancement in the digital out-of-home advertising model, through programmatic trading.”