September 8, 2026, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with with Starlite Media, bringing its digital out-of-home inventory across US shopping destinations to advertisers through VIOOH.

This partnership enables programmatic access to more than 800 digital screens across 70+ DMAs nationwide, delivering over 650 million monthly impressions. Positioned across high-traffic retail environments, including entrances, walkways, car parks and outer walls near leading grocery, pharmacy and big-box retailers, Starlite Media’s large-format, full-motion displays help advertisers connect with shoppers throughout their path to purchase.

“Our partnership with Starlite Media represents a significant expansion into the US retail shopping center environment, offering brands exceptional access to consumers at the critical point of purchase. By making Starlite Media’s large-format inventory available programmatically, we’re giving buyers greater flexibility to connect with valuable retail audiences throughout their shopping journeys and drive greater campaign impact,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH.

“We’re thrilled to partner with VIOOH, whose focus on curating high-quality, large-format inventory aligns perfectly with our mission. This collaboration makes it easier for advertisers to transact with confidence and access strategically placed screens in high-traffic retail environments. The network gives brands more opportunities to reach audiences where they shop,” said Danny Gonzalez, EVP, Programmatic at Starlite Media.

Interested? ➡️ Get in touch with our team today demand@viooh.com