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1 minute read | September 24, 2020

Why OOH should be part of your programmatic strategy

Written By: Gavin Wilson

On Wednesday 23rd September, I hosted a session at DMEXCO 2020 covering why OOH should be part of your programmatic strategy. Watch as I take you through how programmatic technology in a broadcast channel plays a pivotal role in omnichannel strategies in the DMEXCO recording below.

I also share examples from leading brands such as John Lewis, Renault and Virgin Active who have all benefited from our programmatic platform, plus get a preview of the findings from our latest research on what's driving agencies and advertisers to think about programmatic OOH.


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