Insights Hub

Our host, Helen Miall, sits down with Brendan Donoghue, Head of Programmatic at JCDecaux North America, to discuss; recent programmatic developments, the surge in popularity of airport inventory, what the U.S. market does well with pDOOH, a successful campaign with Amazon video that highlights the power of programmatic.

Join us as we chat to Rafael Krausz, the Head of Agencies and Programmatic at JCDecaux Brazil. Rafael gives us a sneak preview of whats to come at JCDecaux Brazil this year, popular screens and inventory, and how the Brazilian market excels in pDOOH...

Our host, Sophie Taylor, speaks with Marius Valle, Director of Programmatic at JCDecaux Norway. They discuss JCDecaux Norway's recent programmatic developments, their future plans, and a successful campaign with Biltema that highlights the power of programmatic advertising.

In this episode we speak with Jamie Ball, Managing Director UK, Elevision. Jamie shares insights into why Elevision's inventory is ideal for programmatic advertising, and highlights their excitement about offering Programmatic Guaranteed, and also provides a preview of Elevision's upcoming expansion in the UK.

In this episode we hear from Annick Batamuliza, Digital Media Specialist at The Barn, Arla's in-house media agency. In conversation with Sophie Taylor, Partnerships Director, Annick discusses how strategies towards programmatic change across channels, the different take in creativity for sub-brands and current barriers to entry for brands to consider when planning pDOOH activity.

Zoom Media gives advertisers access to 750 strategically-placed, HD digital 6-sheet screens, through a vast network of gyms and health clubs nationwide, generating around 900 million monthly impressions.

Explore the premium programmatic inventory available in London's most iconic entertainment destinations.

Join Michael Pevec, Head of Programmatic at APG|SGA as he chats with Luke Alexander, Partnerships Manager. They'll talk about the hottest digital screens and locations in Switzerland, recent developments in Dynamic Creative Optimisation (DCO), and a campaign that highlights the power of both programmatic digital out-of-home and DCO.

In this episode Shamini Moganadhass, is joined by Paul Thümer, Vice President, Central Europe at FRAMEN. Paul discusses what FRAMEN does well in terms of programmatic DOOH, developments in FRAMEN to keep an eye out for this year, the hottest screens and inventory and more.