Insights Hub

Captivate offers programmatic access to premium digital out-of-home inventory across 296 designated market areas in North America, delivering 4.35 billion monthly impressions. With a presence in the Office Network, Residential Network and Student Housing Network, Captivate provides 100% viewable, brand-safe and fraud-free media that reaches highly engaged audiences in trusted environments.

Hear from Sandra Müller, Team Lead Business Development at Media Frankfurt GmbH who shares insight into how the market is evolving, current trends and what he expects to see across the next year in pDOOH.

Explore the latest creative innovations in programmatic digital out of home across Germany, Austria and Switzerland. From dynamic creative optimisation to cutting-edge formats, learn how to elevate your campaigns with fresh ideas and regional insights.

Olympe Besingue, Program Manager for Data Products at VIOOH, shares how the VTM Planner supports smarter campaign planning through data integration, POI filters, self-serve uploads and real time validation.

Hear from Maryam El-Hawary, Product Manager for VIOOH Trading Manager, as she explains what makes the VTM Planner intuitive and user-friendly.

Hear from Maryam El-Hawary, Product Manager for VIOOH Trading Manager, as she explores advanced visualisation features in the VTM Planner.

Hear from Benoit Vidal, Director of Data Products & Partnerships at VIOOH, as he explains how a data-driven approach helps media owners maximise revenue and optimise frame allocation using the VTM Planner.

Benoit Vidal, Director of Data Products & Partnerships at VIOOH, explains how the VTM Planner addresses common DOOH planning challenges.

Discover how pairing digital out of home with mobile can boost performance, improve targeting and drive real world results.